JOICO offers a curated range of beauty and personal care products known for quality and innovation. Explore top-selling items and new arrivals from JOICO.
This Damage Protective Conditioner replenishes lost moisture, restores softness and boosts hairs resilience against breakage. It helps prevent and protects from daily damage.
Defy Damage Protective Masque deeply nourishes the hair and gives it new shine. It also provides the hair with a rich care and provides color protection.
Defy Damage Protective Masque deeply nourishes the hair and gives it new shine. It also provides the hair with a rich care and provides color protection.
It is a gentle daily cleanser that swiftly sloughs away dirt, impurities, and buildup without roughing up the hair cuticle or stripping vibrant color. It gives shiny, smooth, clean strands.
It is a leave-in treatment designed to guard against the effects of daily heat styling, UV exposure and environmental pollution that can lead to dull, lacklustre locks.