JOICO

Purple Shampoo is just what your looking for. Formulated to neutralize unwanted brassy/yellow tones while protecting against color fading, leaving you with hair that is shiny and frizz free.

This brilliantly hydrating, daily conditioner does a delicate balancing act on color-treated hair infusing strands with softness and shine, while cloaking hair with true and steady protection against the big fade.

This Shampoo protects hair color for long-lasting vibrancy and tonal integrity - the kind of color care that delivers smooth, shiny, vibrant results on a daily basis.

The kind of punch that boosts the brilliance of haircolor. That’s what you get with Glow Beyond, the anti-faded serum that puts the spotlight on radiance this glossing serum highlights and helps prolong the freshness of fabulous haircolor.