JOICO offers a curated range of beauty and personal care products known for quality and innovation. Explore top-selling items and new arrivals from JOICO.
This Conditioner instantly detangles while adding airy body, volume and fullness to fine hair. Fuller, thicker, bouncier hair. Provides long-lasting humidity protection. Instantly adds shine.
We’re setting the scene for plush, long-lasting fullness with this richly lathering cleanser that gently whisks away oil and dirt known to weigh down fine hair. Leaves strands clean with a sheen.
This styler provides hair all over lift and volume with natural and non sticky finish. It alos helps to provide glide while styling without weighing the hair down.
Support hard to hold hair while moisturizing hair strands. It provides excellent support, control and shine without flaking. It contains protectants that fight environmental effects.
This alcohol-free design foam provides a firm hold and long-lasting body and volume. Enriched with Kukui nut oil adds incredible shine, body and volume. UV protectants condition and protect against daily environmental stress.