JOICO offers a curated range of beauty and personal care products known for quality and innovation. Explore top-selling items and new arrivals from JOICO.
This Shampoo is a cool tone shampoo that gently cleanses while neutralizing brassy, yellow hues to maintain brilliantly bright blondes. Instantly cool brassy tones and brighten cool blonde hair. Nourish and protect fragile blonde hair.
It is a cool tone-perfecting shampoo that gently cleanses while neutralizing brassy, yellow hues to maintain brilliantly bright blondes. Nutrient-rich Tamanu and Monoi oils help restore strenhth, softness and shine.
Keep golden brunette highlights free of those unwanted brassy or orange tones with this color-correcting conditioner; designed to instantly counteract warmth and nourish each strand with strength and hydration.
It is a neutralising formula that works to colour correct any overly warm, brassy or orange tones in naturally dark brunette hair with salon highlights or ombre.
Keep golden brunette highlights free of those unwanted brassy or orange tones with this color-correcting conditioner; designed to instantly counteract warmth and nourish each strand with strength and hydration.
Purple Shampoo is just what your looking for. Formulated to neutralize unwanted brassy yellow tones while protecting against color fading, leaving you with hair that is shiny and frizz free.
