JOICO offers a curated range of beauty and personal care products known for quality and innovation. Explore top-selling items and new arrivals from JOICO.
Effectively conditions hair while helping restore moisture and proteins. Hair is revitalized with essential nutrients from panthenol (provitamin B5, while jojoba oil helps moisturize and soften.
Seals and nourishes the cuticle to lock in color. Strengthens, protects and repairs hair like only K-PAK can. Imparts vibrant, color-enhancing shine# Conditions hair for incredible softness and smoothness. Reduces drying and styling time.
A rich color-protecting conditioner for damaged or multi-processed hair. It reduces styling time by providing a smooth surface that remains light, moveable, and increases ease of wet/dry combing, reducing mechanical hair damage.
This color-preserving, reconstructing shampoo gently cleanses hair while improving its elasticity and shine and preventing color loss. Formulated to preserve color by addressing the layer, hairs first line of defense against damage color loss.
Megawatt shine & stunning color vibrancy in just 1 treatment. Dramatically stronger, healthier locks with every use. Protects hair against styling abuse, making it 9X more resistant to breakage
With just one treatment, Joico's deep-repairing K-PAK Color Therapy Luster Lock unlocks out-of-this-world color vibrancy, mirror-like shine, and strands that not only look healthier but are 9X stronger.*