WELLA offers a curated range of beauty and personal care products known for quality and innovation. Explore top-selling items and new arrivals from WELLA.
Wella color charmpackaging utilizes a color-coded tonal family system, making shade selection easy Liquid permanent hair color time tested formulations ensure consistent, predictable results. Liquifuse technology saturates, penetrates and fuses with the hair to deliver vibrant color that is exceptionally fade resistant. A gentle floral fragrance for a more pleasurable coloring experience.