OUAI offers a curated range of beauty and personal care products known for quality and innovation. Explore top-selling items and new arrivals from OUAI.
This magical body cleanser is infused with hydrating jojoba seed and rosehip oils. Its scent will lift your mood and luxurious lather will gently cleanse your body while leaving your skin feeling reborn.
This color-safe shampoo breathes life into fine, flat hair with strengthening keratin, biotin, and nourishing chia seed oil. Hair is left clean, bouncy, and full of volume, so you can finally be fine with being fine.
This repairing mask instantly restores hydration, fights frizz, and strengthens fine to medium strands. Formulated with a nourishing blend of shea butter, panthenol, and hydrolyzed keratin, it leaves hair soft, shiny, and healthy without OUAI-ing it down.
Fight your frizz, achieve a sleek, high-gloss finish, and protect your hair from heat damage and color fading with our best-selling Hair Oil, infused with a blend of African galanga, ama, and Asian borage oils.
This deep-cleansing, foaming scrub gives a fresh start to your scalp and skin. A weekly treatment powered by gently exfoliating sugar crystals to scrub a OUAI buildup while softening and balancing your skins moisture level.
A lux lathering, deeply hydrating shampoo for thick hair types, infused with marshmallow root to detangle, shea butter to moisturize, and avocado oil to fight frizz. Follow with Thick Conditioner for best results.
